Getting clear on what reeeeally makes writing sound like it was ripped straight outta ChatGPT, even when it wasn’t (spoiler: it’s not about specifics words or punctuation or emojis) Ticking off the signs of life that help your copy pass the gut check. Editing in the pulse points that’ll ward off AI accusations — and give you copy that sounds like the living, breathing, pooping fleshbag we all know & love 
Basic bro advice about adding in personal stories or asking ChatGPT to “inject moar personality” (neither will save ya from that written-by-AI vibe) A witch hunt for specific words or punctuation the internet has suddenly declared are signs AI wrote something (
)… cause that ain’t a practical answer, and we don’t demonise different voices or writing quirks around here. A brand voice deep dive — figuring out your voice is a whole other beast (that we can tame another time 
)